Experiential marketing is precisely what it sounds like: it’s about experience – presenting an opportunity for your target audience to experience your product or brand in a unique way. Ideally this experience will be something the consumer gladly partakes in, not something that feels like a sales pitch. This approach takes a lot of creativity […]
Discovery & Why It’s Important
With a creative team, you might have some great marketing campaign ideas that you’re ready to jump into executing. As great as these ideas might be, the discovery phase is a crucial step before you get started on the campaign details. Even if you don’t have the time or resources for full blown market research, […]
Video Marketing Primer
Did you know that the majority of mobile marketers say they use video to build their user base. Why? People like to consume digital content. It works. There is tremendous value in video marketing: YouTube reaches more people between age 18 and 34 than any cable network. Videos are shared by viewers 1,200% more on […]
Building an Integrated Campaign
The core of a successful marketing campaign is a thorough and cohesive plan – from strategy to execution – you need to find the why, craft the way and deliver the wow. There are six steps to think through you as you prepare your next marketing campaign. We’ll walk you through what each step entails. […]
The Importance of Content Marketing
When most people think of marketing, they typically think about promotional marketing – how can you directly promote products and services to generate sales. Promotional marketing activities are important, but it’s equally important – especially if you are building up a reputation and brand – to pay attention to content marketing as well. Content marketing […]
Getting Started with Email Campaigns
An easy way to stay engaged with your audience is through email campaigns. Whether it’s a monthly newsletter or occasional announcement about topics of interest or new products, campaigns allow you to send well-designed emails to your entire subscriber list in a single click. Choosing a Service There are a lot of affordable options available […]
Social Media Basics
Having a great website is the foundation for your business to have an effective online presence. However, you shouldn’t underestimate the potential of bringing in new clients through social media. Other than paying for social media ad campaigns, there is a lot you can get done on your own for free. If you don’t use […]
TOP 3 Things to DO NOW that the Show is Over!
Whoohoo! It’s over! Another trade show has come and gone. Thank God! Sales has the leads. They’re working them hard and making the most out of the few thousand dollars (or in some cases – hundreds of thousands of dollars) you spent. You know it was worth it. The accolades have come pouring in, and […]
In a rut? Schedule a meeting!
Ever noticed the reaction when you schedule a meeting? Attendees generally groan and think “I can’t sit through another meeting!” It’s true that meeting overload is counterproductive, but as a leader, you know meetings are imperative to get things done. I love meetings. Meetings inspire action. Every meeting inspires action. Even the bad ones. Well-planned […]
9 Ways to Make Meetings Fun
There are plenty of creative ways to infuse some fun into meetings while keeping them on point and action-oriented. Not every idea will work for every company or even every meeting, but try one or two creative additions and see the significant change in your meeting engagement. Encourage promptness. When meeting attendees are late to […]