Get Creative with Experiential Marketing

Experiential marketing is precisely what it sounds like: it’s about experience – presenting an opportunity for your target audience to experience your product or brand in a unique way. Ideally this experience will be something the consumer gladly partakes in, not something that feels like a sales pitch. This approach takes a lot of creativity […]

Discovery & Why It’s Important

With a creative team, you might have some great marketing campaign ideas that you’re ready to jump into executing. As great as these ideas might be, the discovery phase is a crucial step before you get started on the campaign details. Even if you don’t have the time or resources for full blown market research, […]

Video Marketing Primer

Did you know that the majority of mobile marketers say they use video to build their user base. Why? People like to consume digital content. It works. There is tremendous value in video marketing: YouTube reaches more people between age 18 and 34 than any cable network. Videos are shared by viewers 1,200% more on […]

The Importance of Content Marketing

When most people think of marketing, they typically think about promotional marketing – how can you directly promote products and services to generate sales. Promotional marketing activities are important, but it’s equally important – especially if you are building up a reputation and brand – to pay attention to content marketing as well. Content marketing […]

Social Media Basics

Having a great website is the foundation for your business to have an effective online presence. However, you shouldn’t underestimate the potential of bringing in new clients through social media. Other than paying for social media ad campaigns, there is a lot you can get done on your own for free. If you don’t use […]

In a rut? Schedule a meeting!

Ever noticed the reaction when you schedule a meeting? Attendees generally groan and think “I can’t sit through another meeting!” It’s true that meeting overload is counterproductive, but as a leader, you know meetings are imperative to get things done. I love meetings. Meetings inspire action. Every meeting inspires action. Even the bad ones. Well-planned […]

9 Ways to Make Meetings Fun

There are plenty of creative ways to infuse some fun into meetings while keeping them on point and action-oriented. Not every idea will work for every company or even every meeting, but try one or two creative additions and see the significant change in your meeting engagement. Encourage promptness. When meeting attendees are late to […]