When most people think of marketing, they typically think about promotional marketing – how can you directly promote products and services to generate sales. Promotional marketing activities are important, but it’s equally important – especially if you are building up a reputation and brand – to pay attention to content marketing as well. Content marketing […]
An easy way to stay engaged with your audience is through email campaigns. Whether it’s a monthly newsletter or occasional announcement about topics of interest or new products, campaigns allow you to send well-designed emails to your entire subscriber list in a single click. Choosing a Service There are a lot of affordable options available […]
Having a great website is the foundation for your business to have an effective online presence. However, you shouldn’t underestimate the potential of bringing in new clients through social media. Other than paying for social media ad campaigns, there is a lot you can get done on your own for free. If you don’t use […]
Whoohoo! It’s over! Another trade show has come and gone. Thank God! Sales has the leads. They’re working them hard and making the most out of the few thousand dollars (or in some cases – hundreds of thousands of dollars) you spent. You know it was worth it. The accolades have come pouring in, and […]
Every company, no matter the industry, wants effective marketing: marketing that drives growth and sales performance. When we have our kick-off calls, however, companies are not talking about effective marketing. They almost always articulate their marketing needs as one-off projects. “How fast can we put together a webinar? Sales needs a white paper! We should […]
Too often, companies point to promotions, or lack thereof, for lackluster sales and disappointing commercial success. “Oh, have you seen IUROUE? Their marketing is horrible! They have awful brand awareness and very bad advertising.” While it’s important to develop a robust promotional strategy and execution plan, many businesses – especially start-ups or those working within immature markets […]
The concept is not a new one, and the philosophy behind it is simple: information needs vary throughout the sales cycle. Reach the target market with the right content, at the right time. Rethinking Segmentation Beyond developing segmentation based on characteristics of your target market, it’s important to further segment based on the prospective customer’s […]
Any solution to a commercial challenge begins with market research. So often we hear people wanting to jump right into marketing campaign execution (or worse yet, product development) without fully understanding the problem at hand, how they uniquely solve the problem and how to position their solution. Whether you’re performing this research yourself or through […]