Get Creative with Experiential Marketing

Experiential marketing is precisely what it sounds like: it’s about experience – presenting an opportunity for your target audience to experience your product or brand in a unique way. Ideally this experience will be something the consumer gladly partakes in, not something that feels like a sales pitch. This approach takes a lot of creativity […]

Discovery & Why It’s Important

With a creative team, you might have some great marketing campaign ideas that you’re ready to jump into executing. As great as these ideas might be, the discovery phase is a crucial step before you get started on the campaign details. Even if you don’t have the time or resources for full blown market research, […]

Video Marketing Primer

Did you know that the majority of mobile marketers say they use video to build their user base. Why? People like to consume digital content. It works. There is tremendous value in video marketing: YouTube reaches more people between age 18 and 34 than any cable network. Videos are shared by viewers 1,200% more on […]

Direct Mail is Not Dead

Incredibly, 205 billion email messages are sent per day – that’s almost 2.4 million emails sent every second! Email marketing, in particular, has experienced a renaissance of sorts with advent of smart phones and there’s no debating that it’s a very cheap way of reaching people quickly. But there’s also another way to boost your […]