Experiential marketing is precisely what it sounds like: it’s about experience – presenting an opportunity for your target audience to experience your product or brand in a unique way. Ideally this experience will be something the consumer gladly partakes in, not something that feels like a sales pitch. This approach takes a lot of creativity […]
Discovery & Why It’s Important
With a creative team, you might have some great marketing campaign ideas that you’re ready to jump into executing. As great as these ideas might be, the discovery phase is a crucial step before you get started on the campaign details. Even if you don’t have the time or resources for full blown market research, […]
Video Marketing Primer
Did you know that the majority of mobile marketers say they use video to build their user base. Why? People like to consume digital content. It works. There is tremendous value in video marketing: YouTube reaches more people between age 18 and 34 than any cable network. Videos are shared by viewers 1,200% more on […]
Building an Integrated Campaign
The core of a successful marketing campaign is a thorough and cohesive plan – from strategy to execution – you need to find the why, craft the way and deliver the wow. There are six steps to think through you as you prepare your next marketing campaign. We’ll walk you through what each step entails. […]
Getting Started with Email Campaigns
An easy way to stay engaged with your audience is through email campaigns. Whether it’s a monthly newsletter or occasional announcement about topics of interest or new products, campaigns allow you to send well-designed emails to your entire subscriber list in a single click. Choosing a Service There are a lot of affordable options available […]
Direct Mail is Not Dead
Incredibly, 205 billion email messages are sent per day – that’s almost 2.4 million emails sent every second! Email marketing, in particular, has experienced a renaissance of sorts with advent of smart phones and there’s no debating that it’s a very cheap way of reaching people quickly. But there’s also another way to boost your […]