Get Creative with Experiential Marketing

Experiential marketing is precisely what it sounds like: it’s about experience – presenting an opportunity for your target audience to experience your product or brand in a unique way. Ideally this experience will be something the consumer gladly partakes in, not something that feels like a sales pitch. This approach takes a lot of creativity […]

The Importance of Content Marketing

When most people think of marketing, they typically think about promotional marketing – how can you directly promote products and services to generate sales. Promotional marketing activities are important, but it’s equally important – especially if you are building up a reputation and brand – to pay attention to content marketing as well. Content marketing […]

Social Media Basics

Having a great website is the foundation for your business to have an effective online presence. However, you shouldn’t underestimate the potential of bringing in new clients through social media. Other than paying for social media ad campaigns, there is a lot you can get done on your own for free. If you don’t use […]