Experiential marketing is precisely what it sounds like: it’s about experience – presenting an opportunity for your target audience to experience your product or brand in a unique way. Ideally this experience will be something the consumer gladly partakes in, not something that feels like a sales pitch. This approach takes a lot of creativity […]
Building an Integrated Campaign
The core of a successful marketing campaign is a thorough and cohesive plan – from strategy to execution – you need to find the why, craft the way and deliver the wow. There are six steps to think through you as you prepare your next marketing campaign. We’ll walk you through what each step entails. […]
The Importance of Content Marketing
When most people think of marketing, they typically think about promotional marketing – how can you directly promote products and services to generate sales. Promotional marketing activities are important, but it’s equally important – especially if you are building up a reputation and brand – to pay attention to content marketing as well. Content marketing […]
Social Media Basics
Having a great website is the foundation for your business to have an effective online presence. However, you shouldn’t underestimate the potential of bringing in new clients through social media. Other than paying for social media ad campaigns, there is a lot you can get done on your own for free. If you don’t use […]