Expand Your Marketing Capacity Without Expanding Your Headcount

“We need marketing help, but we don’t have approval to hire someone full-time.”

We hear this from clients often. Sometimes they have a long list of projects and no one to move them forward. Other times, they know they need to generate more interest in their products but aren’t sure where to start. Should they refresh their messaging? Build a campaign? Invest in a trade show? They need someone who can help set priorities as well as get the work done.

Plus, one employee can only wear so many hats. 

That’s where G3 Medical Marketing comes in. For roughly the annual salary of one full-time marketing employee, you can work with a team of specialists. The example in the infographic below shows what an $80,000 program over 12 months could include: strategic planning, sales materials, event and webinar support, content development, digital campaigns, and media outreach.

The advantage is flexibility. You may need a strategist to set direction at the start, a writer and designer to develop a campaign, and project coordination to get it launched. When a trade show approaches, the focus can shift to booth messaging, outreach, and follow-up. Your program can change as your priorities change.

This flexibility also comes in handy if you have to cut your budget mid-year. We offer our clients wide latitude for substitutions and extensions on terms, even with longer projects, because we understand even the best forecast can be lumpy in practice. 

You don’t have to know exactly what you need before calling us. Every G3 engagement begins with strategy, then draws on the services needed to put it into action. Whether you need sustained marketing support or help with a specific initiative, we’ll shape the work around your goals, timeline, and budget.

Need more marketing capacity without adding a full-time position? Let’s talk!

 

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