Exploring the decision between hiring in-house employees and outsourcing for your marketing and communications needs? This is a crucial choice that can significantly impact your growth and business. For a small to medium-sized company ($20 million or less in annual revenue), the first marketing hires are dependent on your budget, demand generation strategy, and brand growth opportunities – including your specific goals and immediate needs.
How do you prioritize the right hires at the right time and align jobs to strategy – and know when to lean into agency support to amplify your team’s skillset and needs? Is the focus on market positioning, providing the right tools to drive sales, or managing perceptions about the company’s vision and quality of your product or services? Most likely it’s a balance of all with a plan to blend strategy and tactical needs.
A hybrid approach – an investment for growth and stability
Many companies find a hybrid approach effective, combining in-house staff for core activities and outsourcing other strategies and tasks. This approach allows you to leverage a wide range – yet cost-effective – stable of talent to support management and sales teams on key drivers for the business. A hybrid approach is especially beneficial when the agency has deep industry knowledge of the MedTech industry and can transfer knowledge to your in-house marketing team in their quest for continuous learning.
For example, you may need (and have budget) for an in-house employee that will run your digital technology and marketing. This person may not have immediate deep industry knowledge or understanding of how to translate company goals into a thoughtful marketing plan, so you partner with an agency to help build an effective strategy for a strong company voice with the best implementation practices that fit your budget. This allows you to maintain flexibility for how your business may grow and change.
Or, in your role, you may manage the company strategy and need a short-term implementation team with MedTech industry expertise plus marketing know-how to focus on downstream marketing. These activities may include product campaigns, events, content marketing and channel distribution and metrics to boost sales and services, while gaining employee buy-in and customer loyalty.
As a market leader, regardless of your immediate challenges and needs, understanding how you can allocate your budget strategically across in-house and agency support will maximize your marcom investments and help you successfully grow your team over time.
Access to expertise: strategy informs execution with G3 Medical Marketing
G3 Medical Marketing listens first and understands the unique issues of each marketing and business needs. To make sure your marketing team fits your company needs – and your message stands out – consider G3 Medical Marketing as your marketing and MedTech expert. The G3 team can help you create a short- and long-term growth strategy, prioritize budget and manage internal and external projects so that you can focus on the marketing excellence that your management, sales and other key team’s demand. The brainstorming is always on us! Contact us here.
