- Non-profit medical services provider
- Mostly traditional media advertising and marketing
- Limited digital presence
- Highly matrixed marketing organization
Non-profit health network seeking to increase patient volume and referring physician outreach for one of its strategic service lines. Immature lead generation strategy and heavily relying on traditional marketing methods.
Completed marketing review and established inbound marketing strategy. Set-up social media and develop social media calendar. Oversaw the development of a patient-facing microsite to drive awareness and interest in service provider. Initiated targeted marketing that increase referring physicians by 13% in 12 months.