RECENT PROJECTS
Protecting client confidentiality is very important to us. We describe our projects at a high-level and can provide more information during your consultation if needed.
Commercial Strategy
G3 Medical Marketing identified core mission, values, vision and articulated succinct corporate and product positioning for a healthcare IT start-up. Performed a marketing audit to define areas of weakness and documented a formal commercialization strategy with a 12-18 marketing plan and budget.
Marketing Automation
G3 Medical Marketing implemented marketing automation and lead scoring to ensure closed-loop marketing campaign execution. Worked with marketing and sales leadership to obtain buy-in and facilitate deployment. Developed metrics to measure success.
Market Segmentation
G3 Medical Marketing performed extensive market and competitive research and identified an unmet need to help company pivot positioning and expand into a new market. Constructed new corporate and product positioning and developed marketing framework.
Web Design Audit
G3 Medical Marketing audited current web design project and identified areas where agency was underperforming. Developed project plan to get project back on track and served as interim project manager. Introduced new agency to support team moving forward at 20% of the cost.
Marketing Expertise
• Content Marketing
• Product Marketing
• Marketing Communications
• Market Research
• DTP Programs / Patient Outreach
• Brand Management
• Budgeting / Forecasting
• Organizational Development
• Strategic Planning
Deployment Experience
• Marketo
• Pardot
• HubSpot
• Google Analytics
• MailChimp
• Campaign Monitor
• Cvent
• WordPress
• Salesforce