Whoohoo! It’s over! Another trade show has come and gone. Thank God! Sales has the leads. They’re working them hard and making the most out of the few thousand dollars (or in some cases – hundreds of thousands of dollars) you spent. You know it was worth it. The accolades have come pouring in, and […]
In a rut? Schedule a meeting!
Ever noticed the reaction when you schedule a meeting? Attendees generally groan and think “I can’t sit through another meeting!” It’s true that meeting overload is counterproductive, but as a leader, you know meetings are imperative to get things done. I love meetings. Meetings inspire action. Every meeting inspires action. Even the bad ones. Well-planned […]
Shhh… Here’s the Secret Sauce
Every company, no matter the industry, wants effective marketing: marketing that drives growth and sales performance. When we have our kick-off calls, however, companies are not talking about effective marketing. They almost always articulate their marketing needs as one-off projects. “How fast can we put together a webinar? Sales needs a white paper! We should […]