In a rut? Schedule a meeting!

Ever noticed the reaction when you schedule a meeting? Attendees generally groan and think “I can’t sit through another meeting!” It’s true that meeting overload is counterproductive, but as a leader, you know meetings are imperative to get things done. I love meetings. Meetings inspire action. Every meeting inspires action. Even the bad ones. Well-planned […]

Shhh… Here’s the Secret Sauce

Every company, no matter the industry, wants effective marketing: marketing that drives growth and sales performance. When we have our kick-off calls, however, companies are not talking about effective marketing. They almost always articulate their marketing needs as one-off projects. “How fast can we put together a webinar? Sales needs a white paper! We should […]