Commercial Strategy

Project Details Start-up healthcare IT company Preparing for initial product launch Scaling and having difficulty articulating message No in-house marketing team Industry experts formed a new start-up to develop a software product to help simplify the process of delivering high quality patient care. Company received angel investment to develop initial product and had recently completed Series [...]

Executive Leadership

Project Details Medical device start-up Clinical system and growing installed base < 10 person sales and marketing team No formal marketing plan Innovative medical device company developing a new market for treatment therapy. Commercialization and demand generation strategy in its infancy due to transitions in sales and marketing leadership. Strategic planning and executive marketing leadership [...]

Market Segmentation

Project Details Healthcare IT company Establishing new market in oncology Small in-house marketing team New sales organization Software company made its mark by developing software to help providers meet the requirements of Meaningful Use. Ongoing changes in healthcare required new product development and a strategic pivot regarding corporate and product positioning. G3 Medical Marketing performed extensive [...]

Marketing Audit

Project Details Mid-sized medical device company Mostly OEM business but initiating direct sales Engaged primarily in event marketing No formal marketing plan $100M business seeking to grow to $500M by expanding direct sales activities and further developing acquired product line. Limited strategic marketing planning and segmentation. Limited demand generation activities. No sales enablement. Completed market research [...]

Digital Strategy

Project Details Non-profit medical services provider Mostly traditional media advertising and marketing Limited digital presence Highly matrixed marketing organization Non-profit health network seeking to increase patient volume and referring physician outreach for one of its strategic service lines. Immature lead generation strategy and heavily relying on traditional marketing methods. Completed marketing review and established inbound [...]